"What is the role of print media in the digital age?"
RESEARCH
Online Articles
"Over the last 10 years print media has lost ground in the digital media boom, facing competition from smart phones, iPad, internet, social media and many other digital media. The recent annoucement of four large daily newspapers, including the New Orleans Times-Picayune, cutting back to less-than-daily frequency while boosting digital efforts, is yet another of many examples."
"Although print has declined, there is still a need for print in marketing and advertising. cmyk Print media is tangible, portable and moldable, it can be carried with a person without the need of technology. A person can feel the texture of the paper, turn the pages of a magazine, see the brilliant colors shine on the page of a high-gloss photography book. Paper can be any size, shape or color, it can enhance an idea and become a work of art."
Thoughts
Aislinn Barry
"Over the last 10 years print media has lost ground in the digital media boom, facing competition from smart phones, iPad, internet, social media and many other digital media. The recent annoucement of four large daily newspapers, including the New Orleans Times-Picayune, cutting back to less-than-daily frequency while boosting digital efforts, is yet another of many examples."
"Although print has declined, there is still a need for print in marketing and advertising. cmyk Print media is tangible, portable and moldable, it can be carried with a person without the need of technology. A person can feel the texture of the paper, turn the pages of a magazine, see the brilliant colors shine on the page of a high-gloss photography book. Paper can be any size, shape or color, it can enhance an idea and become a work of art."
Thoughts
- showcases need for print (positive), whilst successfully manages to examine the decline and increase in the use of the web
IS THE DIGITAL AGE REWIRING US?
By Paul Kendall
Looks at -
- The types of friends we make is changing
- We socialise in a new way
- We're hooked on the web
- Our memory is deteriorating
- We’re becoming less empathetic
- We're becoming less practical
- We're developing new phobias
- Technology is starting to correct the damage it causes
Thoughts
- focuses on the negative side of the digital age
- specific factors that are effecting the world's way of living
- something I don't have to go deep into - more of a side topic/discussion
Is Print Marketing Obsolete in the Digital Age?
By Angela Stringfellow
“There are certain industries, serving a specific demographic, that will always appreciate and need a tangible representation of a product, service or company," - Jennifer Fuhrman, marketing executive with Chicago agency Marketcity
“Digital and traditional now mix well together," - Grensing-Prophal
"Many industries still benefit from direct-mail campaigns"
Thoughts
- how beneficial both practices can be and how they can co-exist
No comments:
Post a Comment