Wednesday, 16 December 2015

Study Task 04 - Summarising and paraphrasing

where next for the fashion magazine?


by Felix Petty

The number of magazines sold in 2015, was down 15 million on the number sold in 2014. And that's following on from a 2014 when, year-on-year, Glamour was down 2.5%, Closer was down 11.8%, Cosmo down 9.8%, Marie Claire down 13%, Grazia down 6.4%, Elle down 4.4%, GQ down 2%, Vogue down 1%, FHM fell 20% before being closed (according to MediaWeek's ABC circulation figures). 2015 looks like it will be about the same for the industry's large publishing houses. In America, Condé Nast is streamlining, Hearst are investing in e-commerce and start-ups. Few are registering growth, less are increasing profit.


My Interpretation 

Another aspect of the article discusses the drop in magazine sales. “The number of magazines sold in 2015, was down 15 million on the number sold in 2014.” 
Here are some figures of the decreasing print sales of some suffering magazines in 2014.
“Marie Claire down 13%, 
Closer was down 11.8%, 
Cosmo down 9.8%,
Grazia down 6.4%, 
Elle down 4.4%, 
Glamour was down 2.5%,
GQ down 2%, 
Vogue down 1%, 

FHM fell 20% before being closed…” (F. Petty, 2015). These figures prove that people are seeking out other methods of collecting knowledge, instead of heavily relying on print media.





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