The Word of Art in the Age of Digital Reproduction (An Evolving Thesis: 1991-1995)
By Douglas Davis
1) Tone-of-voice: What can you deduce about the authors position in regard to the subject matter from their tone-of-voice.
- critical language
- very opinionated - constantly comparing designer's ideas and concepts with his own
- quite informal at times - use of ( ) to express thoughts
2) Key points that the text makes.
- Idea that print media will always be around
- Original vs Copy
- The future of the digital age and what it can bring to the design world
3) Key quotes from the text.
- "I am not predicting that our culture will entirely embrace the purely technocratic meaning of the digital world."
- "endless reproduction of a painting or a photograph would diminish what he called the 'aura' of the original."
- "Let anarchy thrive. Let our voices be freed from control, so that in interaction with each other, new modes of thinking, artmahng, and deep personal touching can occur."
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