Monday, 23 November 2015

Study Task 03 - Reading and understanding a text

Chosen question - "What is the role of print media in the digital age?"


 The Word of Art in the Age of Digital Reproduction (An Evolving Thesis: 1991-1995)
By Douglas Davis 


1) Tone-of-voice: What can you deduce about the authors position in regard to the subject matter from their tone-of-voice.


  • critical language
  • very opinionated - constantly comparing designer's ideas and concepts with his own
  • quite informal at times - use of ( ) to express thoughts
2) Key points that the text makes.


  • Idea that print media will always be around
  • Original vs Copy
  • The future of the digital age and what it can bring to the design world
3) Key quotes from the text.
  • "I am not predicting that our culture will entirely embrace the purely technocratic meaning of the digital world."
  • "endless reproduction of a painting or a photograph would diminish what he called the 'aura' of the original."
  • "Let anarchy thrive. Let our voices be freed from control, so that in interaction with each other, new modes of thinking, artmahng, and deep personal touching can occur."

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